Sound knowledge of credit card, retail, direct marketing, consumer banking, and loyalty/membership marketing industries. Skilled at helping clients meet goals by applying analytics that utilize understanding of business, products and industry. Proven ability to solve problems through quantitative analysis, using database manipulation and statistical methods. Modeling experience:  building, implementing and improving predictive models, defining target audience segmentation then synthesizing with test and control statistical requirements.

Technical proficiency: SQL, Base SAS, SAS Enterprise Miner, Cognos Impromptu, Angoss KnowledgeSEEKER, SPSS, UNIX, HTML, MS Office Suite.  Experience with Siebel Analytics.

EXPERIENCE

Target Corporation, Target Financial Services, Minneapolis, MN

2006 - Present  Manager - Analytics and Reporting

• Analyze, forecast, summarize and present results of the company's key metric, sales penetration, to the president and other senior executives monthly.
• Lead communication of the key metric results to all levels of management within division.
• Supervise development of complex financial reports for many of Target businesses such as the 100 page monthly key metric report.
• Led initiative to overhaul the latter report's data pull methodology, reducing creation time by 50% and eliminating 3,600 pages printed annually.
  
• Handle new key metric reporting for division, consulting with clients and uncovering root motivations in order to deliver optimal solutions.
• Manage team of 2-4 analysts locally, having dotted line responsibility for 3-5 analysts in India, with the mission of driving sales through the creation of insightful, actionable reporting and analysis.
  

2005 - 2006  Financial Analyst, Gift Cards

• Built analytical models that quantify the benefit of gift card promotions and initiatives.
• Analyzed gift card redemption data to determine guests’ propensity to buy specific product categories.
  
• Uncovered gift card redemption patterns that were previously not considered; the new information helped to drive 90% more gift card Sunday circular promotions over the previous year.
  
• Partnered with merchandising to communicate to key stakeholders the high impact of gift cards on return traffic and their viability as alternatives to mark downs.
• Received President's "Champion Award", a divisional "Excellence Award" and a "Best Team Award" for work in developing analyses and maintaining partnerships related to gift card promotions.
  

Wells Fargo Bank, N.A., Minneapolis, MN

2004 - 2005  Marketing Database Analyst III

• Provided actionable analysis of sales practices and customer relationships that enabled sales growth, strengthened customer relationships and increased retention.
• Gathered and merged data from multiple data marts in various formats from across the company, and applied statistical modeling techniques to identify relationships and causality.

OgilvyOne Worldwide / The Lacek Group, Minneapolis, MN

2001 - 2004  Manager, Database Marketing and Analysis

• Led team effort to unify analyses and reporting across department to provide client with clear communication of promotion insights and key findings.
• Created an innovative method of measuring statistical significance; then led the implementation, resulting in more reliable and actionable results to client in 1/3 less time.
• Designed, built and implemented behavioral regression models that predicted revenue opportunities for agency's largest client.
• Performed data mining to identify significant relationships, find previously undiscovered connections, and form insightful, actionable conclusions and recommendations.
  

Select Comfort Corporation, Minneapolis, MN

1999 - 2001  Database Marketing Analyst

1996 - 1999  Sales Development Analyst

• Analyzed revenue, response and cost drivers of direct marketing, retail and Web businesses to identify opportunities and risks and recommend action.
• Helped division gain insight into customer segments using relational database tools to analyze demographic, credit payment and internal customer data.
• Managed all marketing analysis for Sales Development division.
• Saved $164,000 the first year by designing and achieving new efficiencies in list creation process.
• Initiated, developed, and taught advanced MS Excel course for corporation.
  

Fingerhut Companies, Minneapolis, MN

1993 - 1996  Marketing Analyst

1990 - 1993  Associate Merchandising Analyst

• Managed monthly P&L budgeting and forecasting; department mail forecast was 2.4 million in 1996.
• Implemented customer retention strategies to target customers with strongest profit potential.
• Saved the company $130,000 by identifying and solving inefficient data retrieval problem.

EDUCATION

University of St. Thomas, Minneapolis, MN

1994  MBA, Marketing

Southern Methodist University (SMU), Dallas, TX

1986  BA, English Literature, Minor in Business/Marketing

EXTENDED EDUCATION